When you’re defining brand identity, do you look at color, front, or graphics? What about where you should be publicizing your brand: magazines, TV, or Facebook? Frankly, any of those points is the wrong place to start. Those details should be the furthest thing from your mind. Right now you should be focusing on defining who you are and what you want to convey to your target audience. Establishing your unique value proposition demands understanding your customers, analyzing your competitors, and defining your advantage.
This is where Chengpin Creative Design comes in. We understand what you need to build a brand identity that will stand the test of time and work across the globe. Good corporate image design affects how your audience perceives you. So, it’s important to nail down who your company is, your mission statement, your core philosophies, and the value you offer to consumers. Identifying these elements creates the foundation on which we develop your brand identity.
We can then proceed with creating the look and feel of your brand that can be communicated through such marketing channels as packaging, signage, and advertising. We’ll use our many years of experience and global expertise to devise the right color palette, choose the right fonts, design a compelling logo, implement a marketing strategy, and develop a media presence that can include consumer publications, trade journals, TV, a website, social media, and search engine optimization.
Your brand and its reputation are typically built up over time. We also help you continually analyze the effectiveness of your corporate image design and to refine your identity to ensure that it remains effective with your market. Get all of this started today by giving us a call.